Every year the BIC Cristal brand organizes a contest called ABRE TU MUNDO (open your world) where they promote artistic creation in exchange for prizes and financial support.

The challenge was to innovate and mark a breaking point compared to past years.

I interviewed BIC Cristal executives to identify their brand vision. I researched consumer behaviors and made a match between the two.

Communication campaign to publicize the ABRE TU MUNDO contest based on the creation of futures through ideas that can be captured with your BIC pen.

We analyze results to determine the degree of interest and effectiveness of the message to optimize and improve them.