MANZANILLA SOPHIA
Problem
Problem
This eye drop brand wanted to expand its market through expanding the use of its product.
Process
Process
I investigated the captive audience of their social networks and detected patterns of use that we then converted into content to reinforce the behavior.
Solution
Solution
Communication campaign based on the uses that the audience gave to your product.
Follow up
Follow up
We analyze the results weekly to measure the degree of acceptance of the audience. This allowed us to optimize and improve.