We were looking to give a name to an innovative packaged guacamole that would contrast with the rest of the guacamoles in department stores.

We detected patterns within the competition and identified that all of them presented guacamole as a healthy and safe option.

We generate a contrast by giving excitement and freshness. The name is also a verb that you can use when satisfying your craving. The image is aimed at a younger audience interested more in fun than health and safety.

Years later, we researched the brand to see the applications and the scale of the work done.

Today the brand is in more places and continues to guac the world.